Home Trade Center

Trade Mart for the furniture industry

Background
The Home Trade Center is the leading platform for the interior industry. Providers of interior products and other industry related organizations inspire and meet each other in Nieuwegein. In a professional and inspiring environment of approximately 35,000 sqm visitors will find accessories, furniture, sleep advice, textiles and lighting. More than 225 brands display their collections, trends and novelties.

Primary target group of the Home Trade Center consists of retailers, retail organizations and professional associations, project managers, interior designers, interior manufacturers / agents, vocational training and its students and press.

Throughout the year the Home Trade Center organizes various events. The Home & Interior Fair, the largest interior design trade fair in the Netherlands, takes place in February and September.

Home Trade Center is one of the trade marts TCN owns and manages in Europe. A trade mart is a platform for transactions, meetings, distribution and information in the fields of fashion, sports and living. The Brandboxx tenants are manufacturers, distributors or agents. They share facilities such as parking and reception to reduce their operational costs, but more importantly they share knowledge and expertise. TCN has invested substantially in the development and management of the so called Brandboxx network. The network works on the principle of synergy: owners and managers have easy access to our knowledge, expertise, data and contacts in the trade mart industry. Tenants are offered an international full service solution for their wholesale activities.

The Brandboxx network currently exists of:

• Brandboxx Salzburg (Austria)
• Fashion Park Wien (Austria)
• Fashion House Düsseldorf (Germany)
• Brandboxx Hannover (Germany)
• Brandboxx Almere (The Netherlands)
• Brandboxx Leusden (The Netherlands)
• Home Trade Center (The Netherlands)
• Barcelona Moda Centre (Spain)

Management
Home Trade Center has its own management organization for daily management. The fact that trading activities are clustered has clear advantages for tenants with respect to both business and management. Concentrating multiple manufacturers in a single location allows retailers to view the total array of available products in an efficient, professional and pleasant manner. Manufacturers benefit from various economies of scale. They share costs for services such as reception, cleaning, technical support and security and benefit from a combined budget for marketing, events and advertising.